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Robert Wang was out of work when he created, Instant Pot, the multicooker with a cult following that is an best-seller.
Instant Pot Bankruptcy - The Fall of Instant Pot
Instant Pot Just Went Bankrupt. These Recipes Are Still Money!
Instant Pot: A kitchen cult classic
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot : The Salt : NPR
Instant Pot: The kitchen gadget that spawned a religion, The Independent
What is an Instant Pot? Here's everything you need to know
The Instant Pot Cult Is Real
What's the Best Instant Pot? Here's the Best Deal for You
I Tried an Instant Pot. And Now I'm Obsessed.
The Instant Pot Max Is the Next Generation of the Cult Favorite and It's Coming This Spring