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The Japanese e-commerce giant is the club's main global partner, as well as its official innovation and entertainment partner.
Rakuten sign up as FC Barcelona's new main global partner
Barcelona rakuten sponsorship hi-res stock photography and images - Alamy
FC Barcelona To Have Completely Sponsor-Free Kit At Start of 22-23 Season? - Footy Headlines
Rakuten set to end £26m-a-year sponsorship of crisis-hit Barcelona
Ryoichi Fukaya: The FC Barcelona sponsorship gives Rakuten credibility and a global audience - Johan Cruyff Institute
Branching out: How Rakuten roped in Barcelona and the Golden State Warriors - SportsPro
How the world's media reacted to Rakuten's FC Barcelona sponsorship
Gerard Pique and Shakira helped Barcelona get huge £200m Rakuten sponsorship deal and they will use windfall to tie up Lionel Messi contract
FC Barcelona renews sponsorship deal with Allianz
Rakuten Insight - Trusted Research Partner for Asia, US & Beyond
International press reacts to FC Barcelona's sponsorship deal with Rakuten
The main sponsor ends cooperation with Barcelona
LaLiga FC Barcelona confirm Rakuten as new global sponsor FC Barcelona confirm Rakuten as new global sponsor - AS USA
Rakuten set to end £26m-a-year sponsorship of crisis-hit Barcelona